TXU struggling against Reliant in deregulated market

Residential customers attracted to lower price options are defecting from TXU Energy Retail Co. LLC, but the company says it won’t chase prices and argues that its focus on service and durability will prevail in Texas’ competitive deregulated electricity market.

Irving-based TXU, a subsidiary of Energy Future Holdings Corp., is the biggest retail electricity supplier in Texas with 1.7 million residential customers. The former regulated utility has seen that number decline from nearly 2.5 million since the state opened the market to competition in 2002, including a 6 percent drop this year.

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